Last week I still considered most blogs to be quite uninteresting (I´m not always an early adapter when it comes to new techniques and such...). However, I learned at a communication-seminar on Tuesday that social medias are more and more powerful. Journalists loose their power in comparison with well-known bloggers. Everybody can influence the news. Through the blogs news travel fast and can be commented instantly by the public.
A BBC-reporter (Robert Peston) has recently revealed some information about the UK banks on his blog. Some people consider his blog-information to have contributed to the downfall of the market this week. Even though blogs are more informal than traditional communication-channels, information is still information. And it travels fast!
"...it makes me wonder if Blogs now really are coming of age, and that whilst the writing style may be more informal, they are now an integral part of serious business communication strategy." says Phil Calvert on Ecademy
So I guess we should all look out for the most interesting blogs. That´s where things happen now.
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