Going to the movies

We went to the movies last Sunday. Suddenly - after buying the mandatory popcorn - I found myself sitting in a rocking-chair-seat. Comfortable. Red satin. Lots of leg-space.

The movie was ok. The experience of the seat was great. I will remember the seat longer than I will remember the movie-plot. That´s how to add value through an experience. Added value beyond our expectations will justify a higher price the next time we come back.

I was happy. The movie-parlour is happy. Good thinking.