Workshopmaterial for personal branding

The draft for my workshopmaterial about personal branding is finished. It will be a great tool for both private and professional development. So far it is all in Swedish, but an English version can easily be made. The material will be supplied in connection to workshops, either individually or in groups of 4-8 persons.

Are you interested? Drop me a line, and we´ll make a plan.

There is plenty

If you look at what you have in life, you'll always have more.
If you look at what you don't have in life, you'll never have enough.

Oprah Winfrey

Strömma - en ström av varumärken

Idag lärde jag mig förvånat att företaget Strömma står bakom hela 26 varumärken, varav flera är välkända. Visste du?

Strömma Kanalbolaget
Stockholm Sightseeing
Cinderellabåtarna
Strömma Skärgårdsbåtar
Paddan
City Sightseeing
Open Top Tours
Fjällexpressen
Ekman Buss
Interbus
Rundan
Riksgränsen
Hemavan Tärnaby
Göta kanal
Vaxholms kastell
Nya Älvsborgs Fästning
Birka Vikingastaden
F.O-Resor
Ekman Alpin
Destination Stockholm
Copenhagen & Malmö à la Carte
Stockholm à la Carte
Lindholm Cruise Service
Lindholm Shipping
Sea Scape Tours
LS Svensson Shipping

Allt handlar om upplevelser i olika form, mycket baserat på småskalighet. Intressant att kunna driva stordrift i småskalighet.

Veolia - way to go!

I was travelling with the train company Veolia the other day. The competition on some of the Swedish railways has just been set free and Veolia is one of the first to take a chance on that new market. What a positive surprise! The train was full, I didn´t have a ticket and got to sit in the restaurant-wagon. It had a panoramawindow, so I could see the flocks of birds flying over the train. They were playing happy summer-music on a soft volume. The service was nice and people were vacation-relaxed. I could work a bit, drink some tea and chat to other travellers.

Best of all - the nice conductor couldn´t make her ticketmachine work, so she gave me the trip for free! No invoice, no trouble. Just a nice gift as a perfect way of marketing the company.

So I say - way to go Veolia!