Lyssna en stund

Det är alltid lite lätt nervöst att lyssna på sig själv. Nu har jag gjort det och vågar säga: Lyssna du också! 

Vi pratar om varumärken (förstås), utmaningar, mindset, passion, tacksamhet och mycket annat. Min förhoppning är att vi kan tanka dig med några nya insikter som du har glädje av länge.

Podden heter Bli din bästa version och avsnittet är purfärskt just idag. Såhär skriver Kim Schoulz som driver podden:

Det var riktigt kul att träffa veckans gäst som är Anna-Karin Lingham som är varumärkesexpert, talare, entreprenör och författare. Hennes bakgrund finns i ledande roller inom bl a Axfoodkoncernen, Hästens Sängar och Apotek Hjärtat. Sedan flera år tillbaka driver hon företaget Lingham Enterprise AB, där hon vägleder både organisationer och individer mot starkare varumärken, större arbetsglädje och bättre resultat. 2013 släpptes Anna-Karins första bok -Visa ditt rätta jag - en handbok för utveckling av det personliga varumärket. Tycker det här samtalet blev riktigt intressant med många bra anekdoter och historier.

I dagens avsnitt pratar vi om hur man lyckas med varumärken både som entreprenör, anställd och till ett större företag. Hur man kan ge värde till människor och kunder, hur man kan utveckla sitt mindset och lämna sin bekvämlighetszon. Vi pratar om att bygga samarbeten och relationer som är väldigt viktigt. Vi pratar även om passion, mening och vad världen behöver. Utan vidare introduktion här är Anna-Karin Lingham.

Keep Odd Molly odd

The fashionbrand Odd Molly opened up a store in central Stockholm in February. I like the brand. It is different and has a great female touch. The story behind it is good too. Read about it at oddmolly.com. Some guys met a girl who was different from all the others. Everyone wanted to spend time with her. They called her Odd Molly.



Photo: oddmolly

As long as the fashion clothes from Odd Molly are odd enough, they are interesting. When too many people start wearing them, my interest will drop. They should be part of building personal personal brands, not fashion for everyone. A way of handling that is to keep the price quite high. Not so good for our wallets, but probably good for the brand. Both their own and our own.

Is your Advent-candlestick working?

We are moving closer to the first weekend of Advent.
Is your candlestick working? It is quite frustrating to dig it out from a box in the attic, prepare room for it on the best windowsill, plug it in and realise that it is totally dead. You change the lamps and nothing happens.

This is when you need some happy candlestick-fixers and a cup of glögg.

Vimmerby Energi invited all their customers to some glögg and candlestick-fixing yesterday. The place was crowded with customers and the Santa Claus-workshop was very busy fixing their customers´needs. Happy people returned home with one less Christmas-hassle on their mind.

One of the core-values of Vimmerby Energi is vicinity. With an event like this, they build their customer-relations and strengthen the brand. People will spread the word about it and they will remember it all year long. Way to go, Vimmerby Energi!

Yeti, the snowman

In the Himalayas, there is a snowman called The Yeti. It has a thick, hairy body the size of a gorilla and its´ hands and feet have four fingers each. It has a conical scalp, pointed ears and a humanlike face. The Yeti is known to eat yaks and sheep. It has superhuman strenghts. There are only a dozen people who have seen the Yeti in real life. Most of these people haved died soon after they saw it. It appears at times - though very rarely - at the foothills of Mt Everest. Mysterious footprints in the snow support the legend of the Yeti.

I have actually seen a Yeti-skull. It was a cultural gift to the people of Khumjung from their neighbours many years ago. If you pay a small donation to the monastery where the skull is kept, you can have a peek at it.

Together with "Nessie" and "Bigfoot", the Yeti is the most wellknown creature in the cryptozoology - the research about animals which are said to exist, but where there are no scientifical evidence. The name Yeti is said to originate from the tibetan word yeh-teh, which means cliff-bear.

The Yeti has an important roll in the comicbook "Tintin in Tibet", where it is described as quite a nice creature who helps surviving people after a plane-crash.

We need fascinating stories. They may not be true, but they trigger our fantasy and imagination. We also need true stories, told with passion and finesse. To build a brand you need to work with the stories of your company or of yourself. Refine them, spread them and let the stories do part of the work for you.

It is windy at the top

Blowing with the strength of a hurricane, the Jet Stream blasts the rocky, icy summit of Mt Everest almost all year long. The Jet Stream is a constant wind force at 4-6 miles above the earth. Observers can tell when the Jet Stream is blowing on the summit of Everest from the long white stream of ice crystals extending out from the tip of the mountain. Expeditions to the top have to choose their moment carefully. The mountain is most inviting in early May, when the Jet Stream is pushed northward over Tibet by the arrival of the monsoon. There is also a window of opportunity in fall, when the Jet Stream is pushed northward again.

The Poilâne bakery

There is a bakery in France called The Poilâne bakery. It has a long and interesting history - starting in 1932 when a young baker opened his first shop in Paris.

One of the most fascinating things about the bakery, is that they use a piece of dough from the previous batch of bread – the sourdough – as a starter for the next batch. In that way, every piece of bread has a connection to the history of the bakery. What a great idea!

Branding: History, passion, assortment, breadclub, ingredients, shops, cooking classes, production techniques, "retro-innovation", wood-fired ovens.

www.poilane.fr