Today I visited one of the largest Stockholmian stores for outdoor-equipment. They have a well-known brand with a good image. However, it seemed like something had happened - the staff were doing something else, the lay-out of the store made products hard to find and it was messy. I didn´t stay. I went somewhere else. I won´t be back for long. I wonder if they realized that they lost some sales on me...
Imagine a store with qualified and service-minded staff, shelves filled with great stuff and an attractive and selling interior. How easy it is to buy too much in a store like that - and to be happy about it!
Branding continues day and night, all year around. Good branding pays.
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