According to a survey made by the Reputation Institute, Sweden is the 5th strongest brand when people rank other countries than their own. www.reputationinstitute.com
More than 1 000 persons in each country have answered questions about how they value countries in nine different categories, such as wellfaresystem, economic stability, business, brands, natural attraction and so on. Sweden is ranked highest when it comes to "global attraction", which is defined as a country that takes high responsibility in the global community and supports good causes.
The best brands: