A Swedish documentary filmmaker - Fredrik Gertten - has made a film called "Bananas". It describes how the company Dole treats plantageworkers in Nicaragua. Based on this movie, the hamburgerrestaurant Max in Sweden choose to stop selling fruitsalads from Dole. Some other large foodcompanies have booked meetings with Dole in order to discuss the movie and the treatment of the workers.
This is very negative PR for Dole. I have not seen the movie Bananas, but the occurence indicates that the workers are treated in a bad way. Besides the important human aspect of this, the brand will absolutely be affected in a negative way. Treating people badly - especially from a superior position - is something that we do not accept anymore.