From a dogs´ viewpoint

A year ago a new veterinary hospital opened up in Gothenburg - Västra Djursjukhuset. Their start has been fantastic. They work with high competence and take care of their clients - the animals and their owners - in a very personal (animal) and professional way.

The marketing of this veterinary hospital has been quite different. As a start, there was a dog-demonstration on the Avenue of Gothenburg with hundreds of dogs meeting up to demonstrate for better veterinary care. There have been fragrance bottles for dogs, where they can smell their favorite vet. All marketing is aimed directly towards the animals. It is very different, fun and brilliant, created by ANR BBDO.

Västra Djursjukhuset/ANR BBDO is now nominated to "100-wattaren", the Swedish competition that rewards campaigns which are highly effective on the market.

I´m wishing you Good Luck! This year I won´t be objective. I would vote for you.

http://www.100wattaren.com