söndag 1 november 2009

Time to light candles

As we let our own light shine, we unconsciously give other people permission to do the same.

The personal brand of a celebrity

Imagine being a celebrity. How would it be if media were in charge of your personal brand? You would find stories about yourself in the newspaper, on the internet or on TV. Some of the stories would be true, some would be completely made up. Imagine the frustration of having somebody else tell the world who you are, what you stand for and what you believe in.

Our Swedish future queen Victoria is more focused in media now than ever, because of her upcoming wedding to Daniel Westling. Soon we will be able to send the picture of this couple on letters all over the world, as they will be honored with a stamp. More and more people will become interested in the story of Princess Victoria and they will search for information in media. The princess will need to possess a strong integrity in order to keep some kind of private control of her personal brand.

You and I (unless you are a celebrity) have an easier challenge. We can decide to be in charge of our personal brand and work on it, so that we reach our goals faster and easier. It is a fun job - go for it!