The students I work with at Berghs SoC are focusing on contrasts when it comes to letting people know about the best of nature.
I just experienced those contrasts. Yesterday I climbed to the top of a snowy mountain on skis, spending hours to get there, loving every single ski-step despite some very steep slopes and tired muscles. This evening I returned to a blooming city, where people dressed as if it was already summer and idled on outdoor-bars.
No contrast - no life.