When it comes to moving around in the city, riding a bike is one of the best ways. It is fast compared to the traffic jam, it is cheap and it is good for the environment. It is also easy to stop by a market to buy some cherries on the way home - or to choose some extra scenic roads. And it is good exercise and a chance to get some fresh air on the way to meetings.
I am a fan of biking. My red bike is a great travellingcompanion. When it comes to personal branding, your means of transportation is part of your image. I guess my image is a bit divided in that area. I have a car, I ride the bus, the train and the plane, I walk, I canoe (but not to jobmeetings...). Then there is the bike. It is always a favorite.
The city of Stockholm will make it easier for us bikeriders, in order to make more people choose the bike. That is good news!
