lördag 20 december 2008

Merry Christmas! God Jul!

If you plan to have an active Christmas - have fun! I will.
If you need to take a break and slow down, do it with good conscience.
Find some inspiration here: www.timetrappers.com

Merry Christmas!

fredag 19 december 2008

The best combination

Every company has a brand - more or less well developed.
Every employee has a personal brand - more or less well developed.

It is when these two brands fit together well, that a company grows fast and in a successful way. And it is when these two brands fit together well, that employees grow and contribute with extraordinary results.

It isn´t only when you hire people that you need to look for the right ones. It is also when you re-organise and people - more or less volontarily - get new assignments. If a person is degraded for some reason, you can almost count on reduced results due to decreased motivation. People need to be in the most optimal position for themselves, in order to contribute in the best way.

If you have certain employees who are more valuable to your company than others - take good care of them, expecially when it comes to their position, their mandates and their possibility to develop their skills and interests. And remember that employees who might not seem to be your best choice, could simply be in the wrong position. Find out where they would fit in best, and make a change if possible. Your companies success will gain on that - and so will the employee.

A perfect fit between employer and employee will be one of the keys to future success.

torsdag 18 december 2008

Turning a negative topic into a positive message

I really like the commercial where our public radioservice thanks people who pay their TV/radio-fee. The commercial takes place in public areas like a library and a supermarket. A choir surprisingly starts singing a tribute to a person in the room who has paid his or her fee. There are some funny faces here!

Just turning a negative topic into a positive one is great. The quality of the commercial is so-so, which emphasizes the impression of a giggeling surprise. The brand Radiotjänst will strenghten their image through this campaign.

The commercial in the supermarket was just voted Film of the Month by Resumé. www.resume.se

onsdag 17 december 2008

Personal branding - do we need it?

Your personal brand already exists. Maybe you didn't consciously create it, but people already have ideas about who you are, which is exactly what personal branding is all about.

Marieke Hensel

There is no way out. You already have a personal brand. You might not even be in charge of it. Would you like to be in charge of it? Then set your goals and aim for them. Take good care of your talents and use them. Be consequent in your basic values, but make sure that you add some extraordinary stuff now and then. In that way, you will stand out in a crowd.

You need to be genuine. People will notice if you try to be someone else than who you really are. You will confuse them and your personal brand will loose strength. The important thing is not what others think about you, but when they catch you the way you want them to, they will help you on your way.

When you know who you are and what you want - go for it all the way, in everything you do. You will have fun and - on some extra sunny days - you will reach your goals.

Learn more about personal branding here: personalbrandingblog

tisdag 16 december 2008

Articles about branding

During 2009 I will be writing articles about branding for the Swedish site www.driftig.nu. It is a site mainly for female entrepreneurs within all kinds of businesses. Come and visit every month to get some new insights in branding and many other subjects like health, economy, leadership and sales.

söndag 14 december 2008


Whatever your talent is, make sure that you use and develop it in the best way you can. Get better at it, inspire other people and enjoy it on the way. That is the best way to build your personal brand.

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."

Marianne Williamson 1992, as spoken by Nelson Mandela