fredag 14 november 2008

The Poilâne bakery

There is a bakery in France called The Poilâne bakery. It has a long and interesting history - starting in 1932 when a young baker opened his first shop in Paris.

One of the most fascinating things about the bakery, is that they use a piece of dough from the previous batch of bread – the sourdough – as a starter for the next batch. In that way, every piece of bread has a connection to the history of the bakery. What a great idea!

Branding: History, passion, assortment, breadclub, ingredients, shops, cooking classes, production techniques, "retro-innovation", wood-fired ovens.

www.poilane.fr

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