Personal branding from the inside

Many people might think of personal branding as the exterior of a person - clothing, gestures, use of language, network.... Well, that is one part of it. However we need to start with the interior if we want to create an interesting exterior and be happy about it.

Today I read in the local paper about people who travel to their jobs in alternative ways: by cayak, by a "lay-down-bike" and by running for two hours while training for marathons. When these people arrive at work they have already had some quality time. They will perform better since they got some workout on the way. And - although they might not have planned it - they build their personal brands as being creative, proactive and outstanding.

Personal branding can be very shallow. It can also be a way of living, to focus on goals and to reach them in effective ways. We choose.