It is easy

I went onboard the subwaytrain from the city back home today. Usually you don´t notice the drivers´voice as he or she tells you that it´s time to step onboard and that the doors will close.

Tonight was a special night. The driver seemed to be a great entertainer. He delivered those simple messages with an extra touch and some extra information about each stop. I could have stayed on that train all the way to Norsborg, just to hear his messages.

It can be so easy to brighten up the moment for other people and to build your personal brand at the same time. I certainly wanted to see who that driver was and give him thumbs up for those great messages.