The winner of the Swedish qualification for Eurovision Song Contest is Anna Bergendahl. She was singing in the first runner up contest in her red Converse shoes, combined with a pink girly dress. Pretty cool looks. However, Swedish Television didn´t like this PR-trick and forbid her to use those shoes at the final show. Guess what she did then? She borrowed her sisters´old shoes - the same color, the same model, but they were copies without a brand.
People at Converse are supposed to be sulky about this. They shouldn´t be. Most people know that she wanted to wear her Converse, and when she was forbidden to do so
she found a way to look almost the same. It was great branding for Converse, although she wasn´t in their shoes.
I am not a fan of copies, but sometimes they have a good purpose.
Foto: M Hansson
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