Anna Anka

One may disagree with the ideas and opinions of Anna Anka. Still she is a fantastic example of how fast a person can build a personal brand in a deliberate way.

I believe that Anna Anka is bright enough, regardless of her opinions. I think that she knows quite well how her statements can be perceived as stupid and oldfashioned from a Swedish point of view. She plays with us, and is probably having a blast when she looks at our reactions. I also get the impression that she is bold and insensitive to critique. She goes her own way - which for her gives rise to money and fame. What does she have to loose, really?

In order to build a strong personal brand, you need to stand out in a crowd. You also need to be clear about your goals and your values. Then you need to act on it and build your image. If you are covered in media, you will not be in total control of the image that is being spread about you. Still, there are lots of tools that you can use to get it your way, more or less.

There may be more likeable persons to follow when it comes to personal branding, but I will be observant about how long Anna Anka will be covered in media. She may be a mayfly - gone in a month. She may also take the opportunity to build other concepts around her brand - clothes, perfume, write a book... Well see. The question is - Who will be interested in becoming an Anna Anka-fan in the long run? Is there substance enough to provoke people for more than a few weeks? She is too old to be a rolemodel for young women. Still they are probably more rebellic than the older ones, and may enjoy some of her actions.

Who is her targetgroup, really? Men? And do they care?