Invisible food

Effective branding does often apply to many of our senses. We get visual, auditive, olfactory and taste impulses. The more impulses we get, the more we are influenced by the brand. If we like the impulses we may like the brand. If we don´t we may not.

There is a restaurant which serves food that you can´t see. Imagine that. Your visual sense will be met by darkness, nothing else. Your other senses will need to do the whole job in order to give you the proper information. The brandmanager will need to stimulate your other senses more than usual in order to convince you.

If you would like to experience this, visit Svartkrogen at Almåsa, just outside of Stockholm. Notice that the restaurant is actually named after the sense that is missing. It is branded by the not existing value.

Svartkrogen



Photo: Svartkrogen