Every employee has a personal brand - more or less well developed.
It is when these two brands fit together well, that a company grows fast and in a successful way. And it is when these two brands fit together well, that employees grow and contribute with extraordinary results.
It isn´t only when you hire people that you need to look for the right ones. It is also when you re-organise and people - more or less volontarily - get new assignments. If a person is degraded for some reason, you can almost count on reduced results due to decreased motivation. People need to be in the most optimal position for themselves, in order to contribute in the best way.
If you have certain employees who are more valuable to your company than others - take good care of them, expecially when it comes to their position, their mandates and their possibility to develop their skills and interests. And remember that employees who might not seem to be your best choice, could simply be in the wrong position. Find out where they would fit in best, and make a change if possible. Your companies success will gain on that - and so will the employee.
A perfect fit between employer and employee will be one of the keys to future success.
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