I really like the commercial where our public radioservice thanks people who pay their TV/radio-fee. The commercial takes place in public areas like a library and a supermarket. A choir surprisingly starts singing a tribute to a person in the room who has paid his or her fee. There are some funny faces here!
Just turning a negative topic into a positive one is great. The quality of the commercial is so-so, which emphasizes the impression of a giggeling surprise. The brand Radiotjänst will strenghten their image through this campaign.
The commercial in the supermarket was just voted Film of the Month by Resumé. www.resume.se
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