We can not build our brand simply by sitting in an office. We need to be out there, among people. That is were we can add those subtile dimensions to a brand. Make people relate to our brand with emotions, not just with their logic mind.
If you have employees, they will build your brand in all their meetings. They are your tentacles to your clients. The way they speak and act is essential to how you will succeed.
Spontaneous meetings are just as important as the arranged ones. Enjoy them.
söndag 8 augusti 2010
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