Physical attraction

At Beautiful Business Awards last week, I met Linda Ahlgren, who has started the site görakarriär.se.
She is young, has big dreams and will surely reach most of her goals. We chatted for a few minutes about personal branding and how to build your own brand in the most successful way. I believe in starting from the inside and then moving on to the outside. In that way, your brand will be worth something, not just a shallow shell. Someone working at an advertising agency had adviced her not to leave her home - not even to go to the laundry room - without putting on a good makeup and being well dressed.

Today the daily newspaper Svenska Dagbladet writes about the importance of looking good when you apply for a job. I am certain that a good appearance is important - especially when we meet people for the first time. That includes your clothing and your overall charisma. If you look good AND have a great personality, everything is fine. If you look good and have no goals, no sense of humour and a disagreeable personality - then your good looks won´t take you very far.

Know who you are and what you want. And then add some physical attraction. Then you´ll be fine.