Having cold pizza for breakfast

When I grew up, we always had a big party at my house on the 30th of April. There were 60-70 people in the house, both children and adults. On that night, pizza was served. My mom baked pizza for many days in advance. Good ones. Everyone loved them. It was a favoriteparty for lots of people, who came back year after year. The pizza was good on the night of the party, but there were always leftovers which mom put in the freezer. We had them for breakfast every morning the week after. I loved it. Cold breakfastpizza was actually better than hot partypizza.

Sometimes it is good to repeat things or to dive into a certain topic many times. We can learn better when we recognize things and repeat what we have done before. We may see things with new eyes, hear things with new ears or visualize things with a new mind when we experience them a second or third time. The content may just get better with age. Don´t just look for new experiences. Come back to the old ones and experience them again. You may get a completely new understanding of them.

The same goes for branding. Be consistent and give people a chance to recognize what you offer them. Some safe and repeated messages will make it easy for your client to choose you again and again. Like I chose cold pizza morning after morning...

Photo: www.fotoakuten.se