"Do-gooder" or "good doer"

CSR - Corporate Social Responsibility - is growing as a concept. More and more companies realize that doing good for the world is both a way to take important responsibility, to strenghten the brand and to give the employees a deeper meaning with their work. Usually CSR is divided into ethical, environmental and social responsibilities.

In choosing what kind of CSR your company should work with - choose an area which is close to your core-business if possible. Maybe you have products or services which can be helpful in less favoured parts of the world.

Make sure that your employees are involved in the dialogue about your CSR-work. They will be your best ambassadors.