The brand of an actor

When I turned 21, my friends gave me a birthdaycard with a picture of a young Brad Pitt. He looked good, but that was all (and it was enough at the time...). Now he is a great actor. We followed the story of Benjamin Button the other night. This character is born old and dies young. The physical change is amazing and very well carried out. The face is one thing - quite easy to understand - but how can you change a body like that? I still don´t get it.

It must be a bit schizophrenic to build a personal brand as a wellknown actor. Always new characters to bring forward to the audience. Always new mediastories - more or less true - to relate to. A reputation from old movie-parts which one would have to live with. A private life which isn´t so private. You have to be good at juggling with everything in order to give the world a clear picture of who you are.