Outsourcing with quality assurance of the brand

Every person who works for a brand is also an ambassador for it. A happy employee is usually a great ambassador with a direct connection to the business.

The further a person is from the core-organization, the harder it is to be updated about the brand identity and thus speak about the brand in wishful ways. Personal opinions will then colour the way a person communicates the brand.

Think about this when you consider outsourcing - even if it concerns areas that are distant from your clients. You need to educate every single person who works with your brand. Give them as much information as possible when it comes to core values, positioning and values. Encourage them to build and take care of the brand in the part of the business where they are active.

All brand ambassadors are valuable for you. Treat them well. The more you communicate with them, the closer their own brand stories will be to yours.