A 100 % strategy

In branding, there is no coffee-break or day off. Branding continues day and night, weekday and holiday all year around. To build a successful brand platform, you need branding activities that link into eachother and cover different areas, different targetgroups, different times of day, different medias. Your budget may be limited, which means that your mix must be cost-effective.

Make sure that you use the grape-vine, which is free of charge. Your loyal fans will do part of the job for you.

Build a storybank which makes it easy for your ambassadors - employees and loyal clients - to spread positive and genuine stories about your company. Storytelling can also be a great tool within the company, when you want to build a certain atmosphere.

Make sure that your graphic manuals and design manuals are up to date and easy to use. The visual part of the brand is very important, and you need to be professional here.



Be brave and surprise your clients every now and then. They will love you for it.

Whatever tools you use to build your brand - use a 100 % strategy. Halfway solutions should not be your bag. A halfway solution is a halfway brand.