Yeti, the snowman

In the Himalayas, there is a snowman called The Yeti. It has a thick, hairy body the size of a gorilla and its´ hands and feet have four fingers each. It has a conical scalp, pointed ears and a humanlike face. The Yeti is known to eat yaks and sheep. It has superhuman strenghts. There are only a dozen people who have seen the Yeti in real life. Most of these people haved died soon after they saw it. It appears at times - though very rarely - at the foothills of Mt Everest. Mysterious footprints in the snow support the legend of the Yeti.

I have actually seen a Yeti-skull. It was a cultural gift to the people of Khumjung from their neighbours many years ago. If you pay a small donation to the monastery where the skull is kept, you can have a peek at it.

Together with "Nessie" and "Bigfoot", the Yeti is the most wellknown creature in the cryptozoology - the research about animals which are said to exist, but where there are no scientifical evidence. The name Yeti is said to originate from the tibetan word yeh-teh, which means cliff-bear.

The Yeti has an important roll in the comicbook "Tintin in Tibet", where it is described as quite a nice creature who helps surviving people after a plane-crash.

We need fascinating stories. They may not be true, but they trigger our fantasy and imagination. We also need true stories, told with passion and finesse. To build a brand you need to work with the stories of your company or of yourself. Refine them, spread them and let the stories do part of the work for you.