New workshops coming up

Visit driftig.nu and give yourself a great branding-start of your new year. If you live in Stockholm or close by, take the chance to build your personal brand through inspiring workshops during January and February.

The workshops will be held at Lilla Hornsberg, where you´ll be welcomed by a sparkling tile stove and cream tea.

Potential

Focus on your potential, not your limitations.

Living the brand of your dreams

We have had a range of workshops about personal branding during these last couple of months.
I am happy to observe how people find alternative ways of thinking and acting, as they become aware of how they can form their lives in a new way depending on their goals.

In a couple of months we will have a reunion with the group. I´m already excited to find out what has happened with everyone, as they live the brand of their dreams and goals.

Gratitude

Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.

What is your trigger?

Different things give new energy to different people. What is your trigger? Challenges, people, praise, competition, outdoorlife, physical or mental challenges, music...? When you know what gives you energy and joy, you can look for those things and make sure that you get in touch with them more often. You can also let the people around you know about this, so that they can help you with your triggers as often as they can.

As a leader, it is good to know what makes each co-worker tick. In that way it will be easier for you to motivate them. Ask them or observe.

Royal Branding

The Danish architect Bjarke Ingels has created the upcoming VMCP house by Arlanda Airport outside of Stockholm. The balconies of this hotel form abstract patterns which on a distance become portraits of the Swedish Crown Princess, her sister and brother. Cool idea!



Picture: Iconeye

The VMCP-house

This architect is really worth checking out. Watch him speak at TED. Amazing.

Personal branding is growing

The expression "Personal Branding" may not be old. Building an image is an old phenomenon, though. People have done that for ages. It is hard not to. All of us give an impression to the people we meet, whether we like it or not. It is a 24/7-activity.

People talk more and more about personal branding. There is a hype coming up. What we need to remember, is that your personal brand is built from within. You can not construct a brand which isn´t genuine. Well you can, but it will not live for a long time. People will see through your shell quite soon.

If you decide to be in charge of your personal brand, you will need to define your values and goals. Based on this, you can move on to building your image. The more clear and consistent you are when it comes to your personal brand, the easier it is for people in your surroundings to understand who you are and respond to that.

Everything you say and everything you do gives people an impression of who you are. Take charge of your personal brand!