Biking

When it comes to moving around in the city, riding a bike is one of the best ways. It is fast compared to the traffic jam, it is cheap and it is good for the environment. It is also easy to stop by a market to buy some cherries on the way home - or to choose some extra scenic roads. And it is good exercise and a chance to get some fresh air on the way to meetings.

I am a fan of biking. My red bike is a great travellingcompanion. When it comes to personal branding, your means of transportation is part of your image. I guess my image is a bit divided in that area. I have a car, I ride the bus, the train and the plane, I walk, I canoe (but not to jobmeetings...). Then there is the bike. It is always a favorite.

The city of Stockholm will make it easier for us bikeriders, in order to make more people choose the bike. That is good news!

New logo for Gothenburg

I like the new logo of Gothenburg - Göteborg - the second largest city of Sweden. It works internationally as well as nationally. Go Goteborg!

Madonna

Madonna is in Sweden tonight. She is extremely proffessional and focused. Still I´d say that she hasn´t reached the point of turning into a sterile moneymachine. She has some kind of heart and warmth in what she does, although it is hard to understand how she does that with such a strong image to care for.

I don´t have a ticket for the concert tonight. I´ll be eager to get the concertnews from my friends. I am sure that the concert will be fantastic.

The value of your staff

The people in your company are the most important parts of your brand. They interact with your clients and with other people in your network. They also interact with eachother and spread rumors and atmosphere in the company. If your staff is positive and inspired, then your brand will have a good chance to be radiated and perceived in a positive way.

When you hire new people - make sure that they will represent your company in a good way. You will at least need to have some basic values in common.

When you evaluate your existing staff - encourage the ones that help you build your brand. Try to log out the ones who will hurt your brand based on a bad attitude and negative interactions with your clients.

The people are extremely important when it comes to building a brand. Make sure that you choose the unique ones that represent you in a good way! It will make a big difference!

You can do it

The strongest single factor in prosperity consciousness is self-esteem: believing you can do it, believing you deserve it, believing you will get it.

Jerry Gillies

Summerflowers on Gotland

Develop your personal brand

Visit www.driftig.nu to read about Personal Branding (in Swedish).