The value of your staff

The people in your company are the most important parts of your brand. They interact with your clients and with other people in your network. They also interact with eachother and spread rumors and atmosphere in the company. If your staff is positive and inspired, then your brand will have a good chance to be radiated and perceived in a positive way.

When you hire new people - make sure that they will represent your company in a good way. You will at least need to have some basic values in common.

When you evaluate your existing staff - encourage the ones that help you build your brand. Try to log out the ones who will hurt your brand based on a bad attitude and negative interactions with your clients.

The people are extremely important when it comes to building a brand. Make sure that you choose the unique ones that represent you in a good way! It will make a big difference!