You have a personal brand whether you are aware of it or not, but a strong Personal Brand will be intentional and reflect your true character, values, strengths, and uniqueness to the world around you.
If you don't
continually nurture your brand and build consistency and brand
integrity, you run the risk of outside influences negatively affecting
and even altering your image. Rule of thumb is to create, develop and
maintain your personal brand...if you don't, someone else will.