Skapa, utveckla, bevara

You have a personal brand whether you are aware of it or not, but a strong Personal Brand will be intentional and reflect your true character, values, strengths, and uniqueness to the world around you.

Michael McClure

If you don't continually nurture your brand and build consistency and brand integrity, you run the risk of outside influences negatively affecting and even altering your image. Rule of thumb is to create, develop and maintain your personal brand...if you don't, someone else will. 

David Atkinson