måndag 8 juni 2009

Branding a nation

In how many ways can you brand a nation?

There is the language, the flag, the currency, the geographic pecularities... There is the culture, the mindset of the people, the music...

There is a certain piece of music which - next to the flag - may be the most special symbol of the nation - the national anthem.

The Swedish national anthem was composed in 1844. It wasn´t meant to become the national anthem. It just became popular, and over the years it was sung more and more. In the 1930´s it was played at the end of the Swedish Radio-telecasts and was accepted as the national anthem.

Inga kommentarer: