I had a chance to listen to Sune Häggmark, an enthusiastic and successful entrepreneur who is running a Moose Garden in the north of Sweden. There are tame moose in the garden, each with a specific history. You can buy moose paper, moose milk, moose cheese, moose soap, moose jewelry… A Moose Academy is coming up, where you will be able to learn about the moose and spend time with them. Each moose is identified by a name, age and a specific personality… Through a webcam, you can follow the life of the moose every day. 
Photo: Moose Garden
This business started in a small extent in 1997. Now Moose Garden has thousands of visitors from all over the world every year. TV-teams go there to produce shows. International newspapers write articles about the place. Through consistent, creative and enthusiastic branding, Moose Garden has become more wellknown and appreciated across the world than it seems to be in the local county…
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