The power of words

When we try to build an image around a product, company or ourselves, it is important to choose how we express ourselves. Positive expressions will spread a positive image. Negative expressions will make the customer and market doubtful. You´ll be lucky if the market believes in something that you yourself don´t believe in.

So what if you think that there are flaws in the product or in yourself? Well, work on the flaws but don´t focus on them when you speak or write . Focus on the good stuff. Keep your head high.