I have two favorites when it comes to candy. One is punchpralines. The other one is cars. This wellknown Swedish favorite-candy has quite recently launched a new package. It is a cup full of cars for cars. Great for driving. Also great for going to the movies and not wanting to disturb your neighbors with the plastic rustle. Check out the new pack here.
www.ahlgrensbilar.com (Choose "Mina vänner", "110 g car cup".)
Launching a new productpack is a good way of extending your brand. It can be a new size, a new shape, a new function in the pack. As you do this, it may be wise to
keep the basic parts of the graphic design. For many brands, that is what people associate the brand to and it triggers the buying impulse.
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