Obama

Electing Barack Obama for president of the US has resulted in such massive ovations all over the world. What is it then - besides his political message - that makes him so popular and interesting?

He and his team have worked in a clever way with the brand Obama. It has been the most successful branding campaign in American presidential election history. He is enthusiastic, renewing, inspired. And it seems to me like it is genuine. He will represent a fresh new start, which many people have waited for. Read more about the campaign here: Obama - the brand

Now, as he moves on from his candidate-days to some real stuff , it will be interesting to see how the branding strategy will be developed. The person Obama has been a lot in focus during this period. Now the political issues will need more space, backed-up by the guarantor Obama. It will be a tricky and exciting case to handle for the branding experts. I will watch and learn.